INTERNET ADVANTAGES

There are many
advantages of using the Internet, such as :
Global Audience
Content published on the World Wide
Web is immediately
available to a
global audience of users. This makes the World Wide Web a very cost-
effective medium to publish
information.

Reaching more
than 190 countries. Operates 24 hours, 7 days a week You don't need to wait until
resources are
available to
conduct business. From a consumer's
perspective as
well as a provider's
business can be
consummated
at any time.



The fact that
the Internet is
operational at
all times makes
it the most efficient business
machine to date.



Relatively
Inexpensive
It is relatively
inexpensive to
publish information on
the Internet. At
a fraction of
the cost to
publish information by
traditional
methods, various
organizations and individuals can now distribute
information to
millions of users. It costs only a few thousand dollars to establish an
Internet presence and publish content on the
Internet.



Product Advertising
You can use the World Wide Web to
advertise various
products.

Before purchasing a product, customers will be able to look up various product
specification sheets and find
out additional
information. You can use
the multimedia
capabilities of
the World Wide
Web to make available not only various product
specification sheets but also audio files, images, and even video clips of products in action. The beauty of the
Web is that it
allows customers to explore products in as
much detail as
they desire. If
the client just
wants a general
overview, he or
she can look at
the advertising
information. For
those wanting
more in depth
information,
you can provide
white papers
and product descriptions for
download. The
Web allows a
business to
provide timely
information,
you can simply
place the information on
the Web page
and it is available
immediately for
your customers.


Distribute Product
Catalogs The World Wide Web is a very effective
medium for distributing product catalogs. In the old days,
putting together a
product catalog
used to be very
costly in terms
of time and money needed to publish and distribute it.


The World Wide
Web changes all
this by allowing
content developers to
put together a
sales catalog
and make it
available to
millions of users immediately.
Furthermore,
unlike printed
product catalogs that are usually
updated around once a month, product catalogs on the World Wide Web can be updated as needed to respond to
various changing
market conditions.



Online Surveys
Traditional methods of performing surveys are often relatively slow and
expensive compared to
online surveys
conducted on
the Internet.
For example, in
order to fill out
various needs
of customers or
what they would like to see in a future product, it's
often necessary to
compile a list of
address and
mail a questionnaire
to many customers. The
success of such
an attempt is
not always
guaranteed
and can be very
costly in terms
of mailing the
questionnaires
and entering
responses to a
databases and
analyzing it. On
the other hand,
you can use the
World Wide Web
to automate
the whole process. For example, you
can set up a CGI
script to conduct online surveys.

Results of such
a survey can be
automatically
updated to a database. This
database can
then be used to
keep a pulse on
various opinions and needs of customers.